CASE STUDY: Incentive Program in New York City & Washington D.C. for 450 guests
Market: Asia
Project: Incentive Trip
Audience: 450 including top performers and spouses
Location: New York City & Washington D.C.
Duration: 7 days
Program Needs:
- Program authentic to destination (New York City)
- Create an exciting and customized program for a very well-travelled and sophisticated group who have been on other incentive trips around the world
- Source and negotiate with hotels and venues – very high standard levels required and cultural aspects to be considered
- Events include a team building activity for all participants, excursion options, VIP dinner and black-tie gala dinner
Provide private VIP transportation and guest transportation to all activities in New York and Washington DC
VIP dinner to include live entertainment, production elements (lighting, themed décor) and florals
Gala event to include set design, staging, entertainment (performers and musicians), lighting, themed décor, awards and entertainment
- Provide on-site assistance with multiple site inspections in New York and Washington DC as well as during the event itself
Results:
- Flawlessly executed program
- Created and executed an original team building activity that involved all 400 plus participants
Entire program designed to tie thematically to New York City
- Satisfied guests and clients