CASE STUDY: Incentive Program in San Antonio for 150 guests
Market: Canada
Project: Incentive Program
Audience: 150 including top performers and spouses
Location: San Antonio, Texas
Duration: 3 days
Program Needs:
Program authentic to destination (San Antonio)
- Source and negotiate with hotel for accommodations, welcome reception and business meeting
- Create an exciting and unique gala event celebrating the location of the program
Manage all elements of the program with a variety of outside teams
- Create and manage a themed welcome reception including food and beverage, music and décor
Source and negotiate with venue for an authentic “Texas-style” gala dinner experience for guests including food and beverage, décor, lighting, line dance instruction, live band, audio visual and photographers
Provide optional activities for guest participation
Manage transportation for all guests and VIPs
On-site assistance with both site inspection and event itself
Results:
- Guests indicated it was the best incentive program they had attended.
- A program exceeding the client’s expectations.
- Client loyalty – Visit America continues to work on this important
incentive program on an annual basis in different locations around the U.S.